My story in brief.

Joel as a kid

I was born in México into a family of artists.

Out of love for video-games, I started teaching myself programming at the age of 10.

Growing up I kept myself busy.

I managed a private MMORPG server, a web agency and an T-Shirts webshop. I was 13-16 years.

Joel projects
Books left
Books top

I also spent lots of time reading.

Software engineering, design, color theory, economics, typography, marvel comics…

Books bottom
Joel goes to NL

At 18, I moved to The Netherlands.

Got a job as a software engineer at Qelp and studied computer science for a year. I had studied most of subjects on my own already.


I began prototyiping things like…

Jamboss Logo

An app to democratize music playlists in shared spaces such as home parties, bars and gyms.



Involvmnt Prototype
Involvmnt Logo

A location based social network that would later become the foundation of my start-up.

At 20, I was hired to innovate for the corporate.

I joined KPN‘s Innovation Department where I became front-end tech lead for their E-Commerce department.

Open source projects

At 21, I authored my first open-source projects…

…and started contributing to even more.

Contributed OSS

I was noticed.


The Next Web recognized me as one of the TOP 500 Digital Talents in The Netherlands.

Security labs

At 22, I joined KPN‘s security labs.

Where I worked researching and launching secure products such as KPN’s end-to-end encrypted file transfer service.


I also dived into photography.

At 23, I started Okuna.

A friendlier, healthier and safer social network. We raised 100,000€ on Kickstarter.

Ethical agency
I also started Ankida, a digital agency.

Specialized in helping NGO’s, charities and nonprofits leverage the power of technology to make the world a better place.

At 24, I helped define the future, by playing with it first at VanBerlo.

A multidisciplinary, award-winning & leading design agency in Europe.

Play Video

At 25, I moved to Portugal.

Where I worked on Somus, a content-monetization & philanthropy platform for celebrities.

We’re here.

“The future is an unknown, but a somewhat predictable unknown. To look to the future we must first look back upon the past. That is where the seeds of the future were planted. I never think of the future. It comes soon enough.”

– Albert Einsten

Thanks for reading.